Enhance Your Resumes with Magical Keywords

For most job seekers, keywords are used just to fill up the white space on your resume. In contrast, however, keywords form a critical part of the resume for several reasons. These reasons include the following:

1. Nowadays, most resumes are not read by human eyes but are read by a scanning system. At almost every hiring organization, all the submitted resumes are scanned into a computer. When a position is available, a Human Resources Representative will use the keywords to find their potential candidates from the computer. This implies that even if you are qualified for a position, you won’t be called for an interview if your resume lacked the right keywords.

2. Hiring managers also search for prime candidates, while searching online, using the keywords. Using these specific keywords, your potential employers will search for qualified candidates on online job boards. Resumes which match these specific keywords will show up in their search results.

Finding the Appropriate Keywords

The best way to find the appropriate keywords is by going through the job descriptions and assembling a list of words that appear most frequently. Furthermore, you can also use your own industry expertise to determine the keywords that you should be using on your resume.

After you have determined the appropriate keywords to be used on your resume, there are several options of where and how to include the keywords. Here we describe four options:

Option 1: Use the keywords in the profile section

SENIOR MARKETING & SALES MANAGEMNET PROFILE

Results-driven management professional having 15+ years of experience in sales/marketing and leadership position. A proven record of success in developing marketing campaigns, strategies, ad solutions that generate revenue growth of 7- and 8- figures. Well-informed in marketing and sales lifecycles; skilled negotiator and strategist. Brilliant trainer and mentor. Able to build relationships with high-level personnel. Able to close large sales in heavily competitive environments. Experience in managing core functions within the business.

• High-impact Presentations
• Consultative Sales
• Brand Implementation
• Strategic Partnerships
• Client Needs Fulfillment
• Executive Relationships
• Exceed Sales Quotas
• Team Leadership
• High Referral Base

Option 2: Use the keywords below your job title

SENIOR ACCOUNT EXECUTIVE

Business-To-Business Sales / Vertical Channel Development Sales Staff Mentoring / Consultative Selling Strategies / Customer Needs Fulfillment

Customer driven, determined sales professional with previous record of exceeding sales quotas and proven results in B2B sales and account management. Demonstrated ability to expand customer trust through consultative selling approach and relationship-building skills. Ability to adapt in all different aspects of sales lifecycles which includes prospecting, lead generation and qualification, presentations, negotiations, closing, and follow-up. Exceptional experience in leading cross-functional teams.

Option 3: Use keywords in the section of Professional Experience

As Sales Manager, experience in supervising reception team and created Sales Coordinator program. As Executive Assistant, served as a linkage among all sales and marketing, departments, assisting with presentations, business proformas, and construction activities. As Receptionist, managed sales line for more than 20 sales executives, developed procedures and improvements, and linked staff and manager to address and resolve issues as required.

Option 4: Use keywords at the end of the resume

Keywords: Account Management, Business Development, Account Servicing, Cross-Selling, Customer Needs Assessment.